Sarasota County Bar Association
Manatee Chamber of Comerce

Evaluating Your Brokerage Firms

Choosing your broker is a process. Not every investment relationship is a good fit.

If you’re going for a regular broker, verify that they are SEC registered. You also want to make sure that they are FINRA members.

Are they a full service broker? This means exactly what the name suggests. They offer more services, and charge more fees for that service. You will get personalized suggestions and the broker will do most of the heavy lifting.

Discount brokers are not substandard. They may charge you a premium to trade after consulting with a broker in their firm. The younger investor usually goes with a discount brokerage firm. This is primarily because they don’t want to pay the fees associated with a full service broker.

Evaluate which firm is best for you based on your investment strategy. Can we research your broker for you? Find out a firm’s history when you give us a call.

Client Reviews
"My experience with Brad has been incredible. He has represented me on several issues over the last two years. He is always available to meet or talk about your case. He seems to really care about his client and doing all he can to get the best out come possible. Also his staff is client orientated and very helpful. Brad is more then my attorney, he is my friend. Brad is not your typical lawyer, he really cares about his client not billing hours." David Cusano
"Brad has been by my side for over 3 years now representing my company. I can always count on him to have my companies best interest at heart." Kory Souza
"Brad Gucciardo was everything you could want in a very difficult situation - he delivered!" Wayne